Creating a Niche Practice That Serves the Emerging Gig Economy
Today’s workplace is evolving. We are seeing a shift from traditional workers to those who structure their work on individual assignments and gigs. While these gigs may not seem monumental, they are creating a market primed to build a niche practice.
In an article from the Journal of Accountancy, author Teri Saylor writes, “Entrepreneurial workers are moving away from the full-time jobs in favor of more freedom and control over their livelihoods”. Jody Padar, CPA and CEO of New Vision CPA Group, offers these tips for successfully establishing a niche practice serving the gig economy:
- Create a standard process and establish tools for your freelance clients to use
- Take advantage of the cloud
- Word of mouth is a good way to grow this client niche
Padar advises that CPA firms find a way to integrate these new independent contractors into their business models. Read about how Padar’s business and how she has established a successful niche practice for this particular client base
To read more, see the full article from Teri Saylor in the Journal of Accountancy.