The Real Reasons Clients Change CPA Firms

The “Seven Keys to Successful CPA Firm Management” has asked over 3,000 clients and practitioners what clients really want. The general responses were service and communication.

Clients said they want CPAs who care, do more than audit or prep taxes, are proactively involved in keeping clients updated and duly informed — all at a price that clients tended to call “reasonable” and CPAs tended to call “cheap.” Clients are looking for real help in running their businesses that they can be confident about. They want guidance, and expect their CPA to take an interest in their business and listen. Clients also want sound, accurate advice when it’s given, and they want to know the meaning of those numbers.

According to clients, some things are priceless. Solid service may be one of them.

To read more about what clients want from their CPA firm, visit Accounting Web.