The CRoPs Practicum (Clients, Referral opportunities, and Prospects) is our marquee in-house business development offering. Built on almost two decades of our consulting and training work, the Practicum is for firms who are ready to get serious about growth.
Typically designed for senior managers and young partners, this robust 2-year experience can be customized to meet your specific needs and delivered directly inside of your firm. Our approach incorporates classroom learning, individual coaching, personal assessments and strategic assignments to significantly enhance your firm’s business development culture.
Additionally, ABLE – our unique online marketing system – sits at the hub of the Practicum experience and affords firm management with an effective way to measure the firm’s return on investment in the program. It is not unusual for an individual participant to generate over $2M in new revenue as a result of their Practicum activates across the two-year experience.