A Plan to Step Into the New Year
As the year draws to a close, it is important to take advantage of the change in perspective that occurs as you hang a new calendar. Consider what you would…
Yearly Archives: 2010
“Activity = Results” How to Increase Referral Activity
Sometimes it just takes a bit of creativity and coordination to make things start happening. One of my favorite sayings is “Activity = Results” You need to put forth an…
Do You Talk to Your Clients? No Really, Do You -Talk- to Your Clients
We had our monthly partner meeting today, which included our quarterly visit from our CPA. His name is Sandy, he is a great guy and we are very happy with…
10 Tips For Improving Leadership Development
We continue to see the headlines about the number of people leaving the accounting profession and the lack of qualified leaders to take over as older partners retire. As with…
10 Tips For Effective Networking
Networking is often an uncomfortable activity for many people. Take a moment to read through these common sense tools for improving your effectiveness in meeting new people and developing lasting…
Have You Googled Yourself Lately?
It is critical that professionals protect their reputation by monitoring their online presence, and the same goes for job seekers. Many employers now routinely perform online searches to quickly learn…
The Mistake of Not Following Up
What is the most crucial mistake made in marketing by 99% of companies? It begins by spending a lot of time, energy and money on an ad or an inquiry-generation…
A Business Development Survival Kit
As you can see from the very definition, a campaign is a series of coordinated activities. It is a sustained effort over time. The biggest mistake made in marketing is…
10 Tips For Building Customer Loyalty
What’s the difference between customer satisfaction and customer loyalty? I propose that while a customer can be satisfied with your services, they may not necessarily be loyal to you or…
People Play Differently When They’re Keeping Score
I ran across an article this morning I thought was interesting. The AICPA CPA Insider included an article by Tracy Crevar Warren titled “Is Your Firm Wasting Valuable Profits on…