Defining Your Advertising and Marketing Budget

Here are two questions to consider when trying to get your advertising and marketing budget approved: Are there budget standards in place for marketing and advertising? How can I secure a budget?

The long and short of it is that budgeting for marketing activities and advertising should be between 8 and 12 percent of your revenues. There are certain factors that may influence these numbers from one company to another, but on average a company spends about 6 percent of sales on advertising expenditures alone. And you may end up spending well over those percentages if the following conditions exist:

  • You’re building a new brand.
  • You’re launching a new product or service.
  • Your brand is a luxury brand.
  • More than 10 percent of your revenues come from online sales
  • You are selling commodity products.

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