How Can You Increase Reader Response?

The internet is buzzing with companies talking about the value of content marketing.  Many may still be confused about what the phrase means, exactly. 

Even those who clearly understand what content marketing can do might find themselves stuck when it comes to actually creating the content itself.

Below you’ll find some elementary basics for writing engaging content:

Busy People Scan Instead of Read:
The reader will check out the headline and subheads to determine if it will contribute to their desire to learn.

Conversational Language Draws the Reader:
When you talk to your reader with the same language used when talking to a friend, people notice your voice.

Paragraphs Must be Short:
The rule-of-thumb is paragraphs must be shorter than 5 sentences.  In fact, to add punch to your message, try a three-word paragraph.

Maintain Swipe Files:
Always keep your eye out for info your readers would enjoy or ways other people use engaging language.

Use Bulleted and Numbered Lists often:
Lists give some assurance the content has been well researched. People are comfortable “checking off” the list when they read something informational.

Vary Fonts Carefully:
When you want to emphasize a word or phrase, use an italic for mild emphasis and bold for things you want to stand out.

Minimize Useless Transitional Words:
Normally, when a writer uses the word ‘then’ and ‘that’ and other lazy words, it is an indication the content can be improved.

Be Specific in Terms:
Never leave the reader wondering what you meant to say.  Words such as ‘that,’ ‘it,’ ‘those,’ ‘they,’ and other similar terms are vague because you skip the context of the sentence.

Don’t Overuse Any Word:
When you are editing your writing, look for the use of one word multiple times within a paragraph.

Adjectives Have Power – Use Them Sparingly:
When a writer uses a word like awesome, beautiful, gorgeous, stunning, breathtaking, splendid, and all of the iterations of such words they make a great point, however, overuse is nauseating. 

Treat such words like wonderful perfume – use them sparingly and select them carefully.

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