Marketing Strategies that Worked in 2020

This article discusses how marketing strategies are often utilized within the accounting industries, but many accounts for short when it comes time to measure if these strategies are effective. Because of this, the marketing audit has been developed and contains components such as a current industry review, website and social media review, and performing benchmarks. No matter the current state of your firm, marketing audits are a vital tool and determining areas of success and/or areas of opportunities within the firm. Be sure to check out this link for the full list and more information!

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