INSIDE Public Accounting:Insight is your edge.
INSIDE Public Accounting (IPA) is the profession’s trusted source for accounting firm benchmarking data and practice management intelligence—helping firms across North America make smarter decisions, drive sustainable growth and stay ahead of the curve.
Exclusively Focused on the Accounting Profession
With over 35 years of experience, IPA delivers a clear, data-backed perspective on what success looks like for today’s accounting firms – and how to get there. Our sole mission: to empower public accounting firm leaders with the analytics, trends and insights they need to thrive.
IPA helps firms evaluate operations, improve processes, explore growth opportunities and make confident, informed strategic decisions – and much more.
What We Offer
Annual Practice Management Surveys
Our flagship offering – gathering financial and operational data from 600+ firms annually. Gain visibility into your firm’s performance relative to peers across metrics like profitability, partner compensation, utilization, technology spend, growth rates and more.
Internal Operational Surveys
Dig deeper into your firm’s day-to-day operations. These surveys reveal how your internal systems stack up—and where untapped efficiencies might exist.
Firm Report Cards
A custom performance snapshot based on peer comparison. Identify strengths, address weaknesses and build smarter strategies with our firm-specific benchmarking analysis.
Data-Driven Presentations
Let the numbers tell the story. Our presentations help firm leaders interpret complex benchmarking data and translate insights into practical, strategic action.
Thought Leadership
Stay on top of trends that matter. From IPA Insights, to E-News updates, to in-depth blog posts, we publish real-time intelligence curated for today’s forward-thinking accounting firms.
Let's set you up for success.
A Strategic Asset.
IPA is more than a data source; we’re a strategic partner in your firm’s evolution. Our reports don’t just highlight what is—they help you see what’s possible. Whether you’re leading a Top 100 firm or scaling an emerging practice, IPA helps you:
- Identify opportunities for growth
- Benchmark with confidence
- Lead with data
- Make decisions that move your firm forward
Power Your Planning with IPA.
When you have access to the right data, decision-making becomes clearer, planning becomes sharper, and growth becomes more intentional. INSIDE Public Accounting gives you the insight you need to move forward with confidence – backed by benchmarks, trends, and real-world context.
Use the numbers to lead with purpose – and build what’s next.