TGP Insights
Stay ahead of the curve with the latest trends, strategies, and thought leadership. Our insights are designed to empower firm leaders with practical guidance, industry benchmarks, and actionable ideas to drive growth, enhance performance, and navigate change with confidence.
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The Do’s and Don’ts of Interpreting NPS Data in the Accounting Industry
In the accounting industry, trust, accuracy, and long-term relationships are everything. Net Promoter Score (NPS) is often used by accounting firms to gauge client loyalty—but it’s also one of the most commonly misinterpreted metrics. ...
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Using Webinars as a Client Acquisition Strategy
Webinars have come a long way from being long, overly technical presentations that people half-watch while multitasking. Today, when done well, webinars can be one of the most effective ways to... -
Know Where You Stand: The Rosenberg Survey’s Three Benchmarking Products Explained
The Rosenberg Survey has been one of the accounting profession's trusted sources of benchmarking data for CPA firms. Every year, hundreds of firms submit their financial and operational data, and every year that data gets turned... -
The Role of Outsourced Marketing in Mid-Sized Accounting Firms
For many mid-sized accounting firms, growth does not happen because of a lack of expertise. It stalls because there is not enough time, internal bandwidth, or strategic focus to consistently... -
The Numbers Don’t Lie: What Two Decades of Accounting Firm Data Are Telling You
Most managing partners have a sense of where their firm stands. They know their revenue per partner, they track turnover, they have opinions about billing rates and advisory growth. What they... -
Turning Lost Prospects into New Clients After Tax Season
Most firms treat April 15 as the finish line. The more strategic firms treat it as a reset—and one of the best windows of the year to win new business... -
How Often Should You Survey Clients Without Annoying Them?
A Practical Guide for Accounting Firms (and the Client Trust Equation) Client feedback is one of the most reliable ways to strengthen retention, improve service delivery, and increase referrals. But there’s a... -
Why Your Lead Generation Funnel May Be Leaking (and How to Fix It)
If your firm is putting time and money into marketing but leads are still inconsistent, you may not have a traffic problem. You may have a funnel problem. A lead generation funnel... -
Making the Complex Clear: Design Reports That Are Reader-Friendly
A lot of clients don’t have a financial background, yet they’re asked to read dense, technical reports. Strategic design makes reports more approachable without losing accuracy or compliance. A well-designed... -
The Social Media Metrics Accounting Firms Should Actually Track
For many accounting firms, social media can feel difficult to measure. You post consistently, share helpful content, and highlight your team. On the surface, it feels like you are doing...
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The Do’s and Don’ts of Interpreting NPS Data in the Accounting Industry
The Do’s and Don’ts of Interpreting NPS Data in the Accounting IndustryIn the accounting industry, trust, accuracy, and... -
Using Webinars as a Client Acquisition Strategy
Using Webinars as a Client Acquisition StrategyWebinars have come a long way from...
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Know Where You Stand: The Rosenberg Survey’s Three Benchmarking Products Explained
Know Where You Stand: The Rosenberg Survey’s Three Benchmarking Products ExplainedThe Rosenberg Survey has been one of the accounting profession's...
