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  • African american startup employee working from home gesturing in video conference with colleaguesUsing Webinars as a Client Acquisition Strategy Practice Management
    July 1, 2026 July 1, 2026Using Webinars as a Client Acquisition Strategy 
    Webinars have come a long way from being long, overly technical presentations that people half-watch while multitasking. Today, when...
    Avatar photoBy Leslie Amerson 3 Likes
  • Businessman and businesswoman sitting at table in front of laptop and working.Graphs,charts and diagrams on PC screen.The Role of Outsourced Marketing in Mid-Sized Accounting FirmsPractice Management
    May 12, 2026 May 12, 2026The Role of Outsourced Marketing in Mid-Sized Accounting Firms
    For many mid-sized accounting firms, growth does not happen because of a lack of expertise. It stalls because...
    Avatar photoBy Katie Chrisman 55 Likes
  • Businesswoman hand placing or pulling wooden Dominoes with BRANDThe Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand GuideMarketing
    April 28, 2025 July 29, 2025The Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand Guide
    By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services...
    Avatar photoBy Casey McWilliams 71 Likes
  • Developing programmer Team Development Website design and codingIs Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an AuditMarketing
    April 21, 2025 May 8, 2025Is Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an Audit
    In our highly tech-centric era, your website is often the first impression people get of your firm —...
    Avatar photoBy Josh Gingerich 79 Likes
  • Stack of hands. Unity and teamwork concept.How to Keep Your Best Employees After Busy SeasonMarketing
    April 21, 2025 April 21, 2025How to Keep Your Best Employees After Busy Season
    By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and...
    Avatar photoBy Leslie Amerson 67 Likes
  • Business team and dialog boxesThe Power of Communication: Why CPAs Need More Than Just Technical ExpertiseMarketing
    March 31, 2025 March 31, 2025The Power of Communication: Why CPAs Need More Than Just Technical Expertise
    In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are...
    Avatar photoBy Leslie Amerson 59 Likes
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  • Hand holding customer satisfaction icon with feedback rating scale, service review, happy face, online survey, customer experience (CX), quality assurance, and business service improvement. The Do’s and Don’ts of Interpreting NPS Data in the Accounting Industry 
    The Do’s and Don’ts of Interpreting NPS Data in the Accounting Industry 
    In the accounting industry, trust, accuracy, and...
  • African american startup employee working from home gesturing in video conference with colleagues Using Webinars as a Client Acquisition Strategy 
    Using Webinars as a Client Acquisition Strategy 
    Webinars have come a long way from...
  • Data analysis is conducted using digital charts and financial dashboards, visualizing stock market performance metrics to express insights for marketing projects, strategy smart business. Know Where You Stand: The Rosenberg Survey’s Three Benchmarking Products Explained 
    Know Where You Stand: The Rosenberg Survey’s Three Benchmarking Products Explained 
    The Rosenberg Survey has been one of the accounting profession's...
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