On July 4, President Trump signed into law the sweeping One Big Beautiful Bill Act (OBBBA). This bill is a landmark tax and spending package that makes key provisions from…
By Amanda Garner Marketing strategies are not meant to be “set and forget.” In a dynamic business environment, strategies that worked last year—or even six months ago—may no longer deliver…
By Chelsea Summers What the IPA Insights Report Tells Us About the Future of Accounting Change has always been constant in the accounting profession—but in the past few years, it’s been…
By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services like accounting. A strong, cohesive brand builds credibility, fosters recognition, and helps…
By Josh Gingerich In our highly tech-centric era, your website is often the first impression people get of your firm — and that impression forms almost instantly upon a first…
By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and maybe a few meltdowns too). If you’re in public accounting or any…
In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are all part of a CPA’s daily work. However, one crucial aspect that…
Comparing your accounting firm with others not only helps you see how you stack up against the competition but also gives you insight into what you’re doing well and where…
This article discusses a unique tool that many CPAs do not utilize or even know about. The cost segregation study is a way to recognize the fact that a building…
This article walks through some of the best practices in terms of human resources that companies should be following during this difficult time. Specifically, reevaluating work policies and benefits packages…
