The New Consumer Climate: Responding Effectively to Customer Rage
If you’ve been anywhere in the world recently, you’ve probably already felt it. Our patience as a society is growing collectively thin. Now a recent survey done by Customer Care…
TGP Blog
The Big 4, Social Media Edition: Instagram
Instagram, or the ‘gram, as Gen Z calls it, is the last of the Big 4, Social Media Edition. As a photo-centric platform, not all accountants and accounting firms are…
The Big 4, Social Media Edition: Twitter
As an accountant, you have a lot to gain from joining Twitter. Besides the witty #TaxTwitter community, Twitter is an incredible place to create online relationships, which can provide real…
The Big 4, Social Media Edition: Facebook
With well over 2.5 billion monthly active users, Facebook is the largest social media network in the world. Because of its huge user base, you can be certain that your…
The Big 4, Social Media Edition: LinkedIn
While the impact the Big 4 accounting firms have on the profession is undeniable, so is social media’s impact. Introducing the social media Big 4. The Social Media Big 4…
Grow Your Personal Brand & Accounting Firm with Thought Leadership
Thought leadership is the act of sharing your knowledge with others in order to establish yourself as an expert—and it’s becoming an important factor in growing your accounting firm. Why?…
The 80/20 Rule for Accounting Firms on Social Media
We’ve all heard of the 80/20 rule before in one context or another, so I’m sure you know where I’m going with this. But do you know how to apply…
Automation Tools to Help Accountants
Automation tools have been a hot topic for all industries. The accounting industry can especially benefit from automation given the talent shortage and increased workload that firms of all sizes…
Organizational Tips for Managing Social Media with Other Responsibilities
If you’re in charge of social media at an accounting firm, it’s likely that this isn’t your only responsibility. You may also be an accountant, an administrator or a manager….
5 Marketing Tips Every CPA Should Know
Author: Louis Glover, SEO Specialist As a Certified Public Accountant (CPA), you have the education and experience needed to provide valuable financial services to individuals and businesses. But to be…