TGP Insights
Stay ahead of the curve with the latest trends, strategies, and thought leadership. Our insights are designed to empower firm leaders with practical guidance, industry benchmarks, and actionable ideas to drive growth, enhance performance, and navigate change with confidence.
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The Importance of a Marketing Audit
By Amanda Garner Marketing strategies are not meant to be "set and forget." In a dynamic business environment, strategies that worked last year—or even six months ago—may no longer deliver...
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Latest Insights: What Can Your Firm Learn from Industry Trends
By Chelsea Summers What the IPA Insights Report Tells Us About the Future of Accounting Change has always been constant in the accounting profession—but in the past few years, it’s been... -
Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s Growth
By Sebastian Sronce In today’s competitive accounting landscape, client satisfaction isn’t just a “nice-to-have” — it’s fuel for a growth engine. One of the most effective tools for measuring and... -
Leveraging Thought Leadership for Demand Generation in Accounting
By Anna Sprys In today’s competitive marketplace, traditional marketing methods are no longer enough to consistently drive high-quality leads. For accounting firms looking to grow and differentiate themselves, thought leadership... -
The Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand Guide
By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services like accounting. A strong, cohesive brand builds credibility, fosters recognition, and helps... -
Is Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an Audit
In our highly tech-centric era, your website is often the first impression people get of your firm — and that impression forms almost instantly upon a first visit. For CPA... -
How to Keep Your Best Employees After Busy Season
By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and maybe a few meltdowns too). If you’re in public accounting or any... -
How Outsourced Marketing Can Elevate Your Firm’s Growth & Brand
By Katie Chrisman In today’s competitive landscape, accounting firms must do more than provide top-tier services—they must also stand out, build trust, and attract new clients. Marketing plays a critical... -
The Power of Communication: Why CPAs Need More Than Just Technical Expertise
In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are all part of a CPA’s daily work. However, one crucial aspect that...
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The Role of Outsourced Marketing in Mid-Sized Accounting Firms
The Role of Outsourced Marketing in Mid-Sized Accounting FirmsFor many mid-sized accounting firms, growth does... -
The Numbers Don’t Lie: What Two Decades of Accounting Firm Data Are Telling You
The Numbers Don’t Lie: What Two Decades of Accounting Firm Data Are Telling YouMost managing partners have a sense of...
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Turning Lost Prospects into New Clients After Tax Season
Turning Lost Prospects into New Clients After Tax SeasonMost firms treat April 15 as the...
