TGP Insights
Stay ahead of the curve with the latest trends, strategies, and thought leadership. Our insights are designed to empower firm leaders with practical guidance, industry benchmarks, and actionable ideas to drive growth, enhance performance, and navigate change with confidence.
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SEO for Accounting Firms: How to Get Found by the Right Clients
In today’s digital world, most people don’t find their CPA by walking down Main Street—they find them through a search engine. And while referrals will always matter, showing up in...
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Career Fair Swag That Stands Out: What Works & What Doesn’t
By Casey McWilliams Tips for Accounting Firms Looking to Make a Lasting Impression on Campus Let’s face it: the average college student has been to more than a few career... -
Using LinkedIn for Lead Generation: Best Practices for Accountants
By Leslie Amerson In the world of accounting and professional services, relationships and trust drive business growth. Today, those relationships often begin online—and LinkedIn has become one of the most... -
The Missing Link — How Marketing & Business Development Drive Growth
By Katie Chrisman For many accounting firms, the missing link between stability and scalable growth isn’t more technical skill — it’s a stronger connection between marketing and business development. In... -
The Importance of a Marketing Audit
By Amanda Garner Marketing strategies are not meant to be "set and forget." In a dynamic business environment, strategies that worked last year—or even six months ago—may no longer deliver... -
Latest Insights: What Can Your Firm Learn from Industry Trends
By Chelsea Summers What the IPA Insights Report Tells Us About the Future of Accounting Change has always been constant in the accounting profession—but in the past few years, it’s been... -
Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s Growth
By Sebastian Sronce In today’s competitive accounting landscape, client satisfaction isn’t just a “nice-to-have” — it’s fuel for a growth engine. One of the most effective tools for measuring and... -
Leveraging Thought Leadership for Demand Generation in Accounting
By Anna Sprys In today’s competitive marketplace, traditional marketing methods are no longer enough to consistently drive high-quality leads. For accounting firms looking to grow and differentiate themselves, thought leadership... -
The Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand Guide
By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services like accounting. A strong, cohesive brand builds credibility, fosters recognition, and helps... -
Is Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an Audit
In our highly tech-centric era, your website is often the first impression people get of your firm — and that impression forms almost instantly upon a first visit. For CPA...
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How Case Studies Can Close More Deals for Your Firm
How Case Studies Can Close More Deals for Your FirmWhen a prospective client is deciding whether... -
The Do’s and Don’ts of Interpreting NPS Data in the Accounting Industry
The Do’s and Don’ts of Interpreting NPS Data in the Accounting IndustryIn the accounting industry, trust, accuracy, and...
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Using Webinars as a Client Acquisition Strategy
Using Webinars as a Client Acquisition StrategyWebinars have come a long way from...
