Sarah Canning joined Inside Public Accounting (IPA) in February 2025. Sarah is a creative and strategic marketing professional at IPA, where she develops and executes campaigns to expand the reach of IPA’s surveys, reports, and insights. She manages email marketing, creates engaging content, and optimizes website updates to enhance audience engagement.

With a background in project management and marketing across industries – including motorsports, healthcare software, and more – Sarah excels at streamlining processes & communication. She brings a unique blend of organization and creativity to every project, ensuring IPA can connect with their audience.