Future-Proofing the CPA Firm 

The accounting profession is changing faster than ever. From advisory services to succession, the 2025 Rosenberg Survey highlights the trends shaping tomorrow’s CPA firms. 

One of the highlights is the rise of advisory. Firms that are diversifying beyond tax and assurance are reporting stronger profitability and more resilience in the face of slowing compliance growth. Advisory is no longer a side service — it’s a strategic pillar. 

Succession also looms large. With buy-ins averaging $133,000 for new partners, firms are rethinking admission models to attract and retain next-gen leaders. And consolidation is accelerating, with mergers fueling nearly 14% of firm growth this year. 

The message is clear: firms that adapt will thrive. Those that cling to old models risk being left behind. 

The 2025 Rosenberg Survey provides benchmarks and strategies to help firms stay competitive in a changing landscape. Order your copy today