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  • Businesswoman hand placing or pulling wooden Dominoes with BRANDThe Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand GuideMarketing
    April 28, 2025 July 29, 2025The Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand Guide
    By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services...
    Avatar photoBy Casey Capece 2 Likes
  • Developing programmer Team Development Website design and codingIs Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an AuditMarketing
    April 21, 2025 May 8, 2025Is Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an Audit
    In our highly tech-centric era, your website is often the first impression people get of your firm —...
    Avatar photoBy Josh Gingerich 2 Likes
  • Stack of hands. Unity and teamwork concept.How to Keep Your Best Employees After Busy SeasonMarketing
    April 21, 2025 April 21, 2025How to Keep Your Best Employees After Busy Season
    By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and...
    Avatar photoBy Leslie Amerson 1 Like
  • Business team and dialog boxesThe Power of Communication: Why CPAs Need More Than Just Technical ExpertiseMarketing
    March 31, 2025 March 31, 2025The Power of Communication: Why CPAs Need More Than Just Technical Expertise
    In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are...
    Avatar photoBy Leslie Amerson 1 Like
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  • Putting letters in an outdoor metal mailbox USPS Processing Changes May Affect Tax Filing Deadlines
    USPS Processing Changes May Affect Tax Filing Deadlines
    Accounting firms should be aware of recent...
  • Net promoter score (NPS) dashboard concept for customer satisfaction and business analytics. Hand using a stylus with a hologram gauge for survey evaluation and KPI data. 5 NPS Follow-Up Questions That Unlock Real Insights
    5 NPS Follow-Up Questions That Unlock Real Insights
    How to move beyond a score—and uncover...
  • Magnet Pulling Leads Letter Blocks On Wooden Table Lead Magnets That Actually Work for Accounting Firms 
    Lead Magnets That Actually Work for Accounting Firms 
    Let’s face it, most accounting firms struggle to capture attention...
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