What 2025 Tells Us About CPA Firm Profitability

Sep 16, 2025

^{Profitability is the heartbeat of every CPA firm and this year’s Rosenberg Survey reveals some telling shifts in how firms are achieving strong bottom lines.}

^{Average income per partner climbed to}^$615,000^{in 2025, up from $596,000 the year before. Elite firms raised the bar even higher with income per partner exceeding}^{$1.1 million}^{. But these results weren’t fueled by runaway growth alone.}

^{In fact, growth}^{slowed to 7.9%}^{, down from 10.7% the prior year. Yet firms still managed to squeeze out more profitability by sharpening their pricing, improving leverage and controlling costs. Mergers played a growing role as well, contributing nearly}^{14% of growth}^{— the highest share in four years.}

^{The firms that outperformed weren’t just bigger. They were smarter. Those with formal marketing plans, stronger service diversification and clearer strategies consistently reported higher profitability than peers.}

^{Profitability in 2025 isn’t about chasing revenue at any cost. It’s about building a resilient model that withstands a cooling market and positions firms for long-term success.}

^{The full 2025 Rosenberg Survey dives deeper into profitability drivers, partner comp structures and growth strategies. Order your copy today at rosenbergsurvey.com}