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Leslie Amerson

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  • Businessman hands working on laptop at office workspace to discover search engine optimization to succeed in start up. SEO icons sketch on glass screen.SEO for Accounting Firms: How to Get Found by the Right Clients TGP Blog
    June 23, 2025 June 23, 2025SEO for Accounting Firms: How to Get Found by the Right Clients 
    In today’s digital world, most people don’t find their CPA by walking down Main Street—they find them through...
    Avatar photoBy Leslie Amerson 8 Likes
  • SWAG TableCareer Fair Swag That Stands Out: What Works & What Doesn’tTGP Blog
    June 10, 2025 June 10, 2025Career Fair Swag That Stands Out: What Works & What Doesn’t
    By Casey McWilliams Tips for Accounting Firms Looking to Make a Lasting Impression on Campus Let’s face it:...
    Avatar photoBy Leslie Amerson 8 Likes
  • KONSKIE, POLAND - September 17, 2022: LinkedIn logo displayed on smartphone in the office. LinkedIn is a business and employment-oriented online serviceUsing LinkedIn for Lead Generation: Best Practices for AccountantsTGP Blog
    June 10, 2025 June 10, 2025Using LinkedIn for Lead Generation: Best Practices for Accountants
    By Leslie Amerson In the world of accounting and professional services, relationships and trust drive business growth. Today,...
    Avatar photoBy Leslie Amerson 7 Likes
  • Missing Doll in a Role of TeamThe Missing Link — How Marketing & Business Development Drive GrowthTGP Blog
    June 2, 2025 June 2, 2025The Missing Link — How Marketing & Business Development Drive Growth
    By Katie Chrisman For many accounting firms, the missing link between stability and scalable growth isn’t more technical...
    Avatar photoBy Leslie Amerson 9 Likes
  • Marketing business concept on the virtual screen.The Importance of a Marketing AuditUncategorized
    May 27, 2025 May 27, 2025The Importance of a Marketing Audit
    By Amanda Garner Marketing strategies are not meant to be "set and forget." In a dynamic business environment,...
    Avatar photoBy Leslie Amerson 11 Likes
  • Two professional analyzing financial data graphs, charts on laptop display at a modern workspace. Financial analysis or business evaluation conceptLatest Insights: What Can Your Firm Learn from Industry Trends TGP Blog
    May 20, 2025 May 20, 2025Latest Insights: What Can Your Firm Learn from Industry Trends 
    By Chelsea Summers  What the IPA Insights Report Tells Us About the Future of Accounting Change has always been...
    Avatar photoBy Leslie Amerson 13 Likes
  • KPI, Key Performance Indicator, Net Promoter, Score From Detractor to Promoter.Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s GrowthTGP Blog
    May 12, 2025 May 12, 2025Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s Growth
    By Sebastian Sronce In today’s competitive accounting landscape, client satisfaction isn’t just a “nice-to-have” — it’s fuel for...
    Avatar photoBy Leslie Amerson 7 Likes
  • Stack of hands. Unity and teamwork concept.How to Keep Your Best Employees After Busy SeasonMarketing
    April 21, 2025 April 21, 2025How to Keep Your Best Employees After Busy Season
    By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and...
    Avatar photoBy Leslie Amerson 27 Likes
  • Business team and dialog boxesThe Power of Communication: Why CPAs Need More Than Just Technical ExpertiseMarketing
    March 31, 2025 March 31, 2025The Power of Communication: Why CPAs Need More Than Just Technical Expertise
    In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are...
    Avatar photoBy Leslie Amerson 23 Likes
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  • Hands, laptop and chart with paper for business man, analysis or check progress of economy, investment or profit. Financial agent, pc and reading graph for data document, growth or numbers for future The Numbers Don’t Lie: What Two Decades of Accounting Firm Data Are Telling You 
    The Numbers Don’t Lie: What Two Decades of Accounting Firm Data Are Telling You 
    Most managing partners have a sense of...
  • lawyer insurance broker consulting giving legal advice to couple Turning Lost Prospects into New Clients After Tax Season
    Turning Lost Prospects into New Clients After Tax Season
    Most firms treat April 15 as the...
  • Woman walking and filling online survey form with a smartphone How Often Should You Survey Clients Without Annoying Them? 
    How Often Should You Survey Clients Without Annoying Them? 
    A Practical Guide for Accounting Firms (and...
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