5 Marketing Tips Every CPA Should Know
Author: Louis Glover, SEO Specialist
As a Certified Public Accountant (CPA), you have the education and experience needed to provide valuable financial services to individuals and businesses. But to be successful, you need clients. And to get clients, you need to market your services.
Fortunately, marketing your CPA services doesn’t have to be complicated or expensive. There are several simple marketing tips that every CPA can use to attract new clients and grow their business.
Here are five of the most effective marketing tips:
- Expand Your Capabilities
Don’t limit yourself to the traditional tax and accounting services that CPAs are known for. Consider expanding your capabilities to include other specialty services that clients may need, such as energy credits and deductions, estate planning, or business valuations. By offering a wider range of tax services, you’ll be able to attract more clients and generate more revenue.
- Get involved in your community
One of the best ways to attract attention to your CPA practice is by getting involved in your community.This can involve anything from sponsoring local events and donating to charities to simply being active on social media and sharing helpful articles and resources with your followers.
When you make an effort to give back, people will take notice—and they’ll be more likely to do business with you when they need accounting services.
- Stay up-to-date on industry changes
The world of accounting is constantly changing, so you must stay up-to-date on all the latest industry developments.Not only will this make you a more valuable resource for your clients, but it will also show prospects that you’re serious about your profession and that you’re always looking for ways to improve your services.
One easy way to stay abreast of changes in the accounting industry is by reading industry publications like Accounting Today or subscribing to newsletters from professional organizations like the American Institute of CPAs (AICPA).
- Offer free resources
Another great way to market your CPA services is by offering free resources on your website or blog. These could include anything from helpful articles and infographics to downloadable tax forms and budgeting tools.By providing useful information, you’ll not only attract attention from potential clients, but you’ll also establish yourself as a credible source of information—which can ultimately lead to more business down the road.
- Keep in touch with past clients
Keeping in touch with past clients is an effective strategy for generating repeat business and referrals—two things every CPA needs to be successful. There are several easy ways to stay in touch with past clients, including sending handwritten notes, providing updates on changes in the industry, or even just picking up the phone once in a while for a quick chat.However you choose to stay in touch, just make sure you do it regularly so you remain top-of-mind when they or someone they know needs accounting services.
If you’re looking for simple yet effective ways to market your CPA services, then these five tips should be on your radar. From developing a niche market focus to staying involved in your community, each of these marketing strategies can help position you as an expert in your field—which is essential for attracting new clients and growing your business!