The ROI of Training: How Investing in Your Team Improves Client Satisfaction
By Amanda Garner In service-based industries, client satisfaction isn’t just influenced by technical expertise—it’s shaped by how well your team communicates, manages expectations, and builds relationships. The return on investment…
Your Firm vs. The Profession: What The Rosenberg Survey Reveals
By Kennedy Backer How does your accounting firm stack up against the competition? It’s a question every forward-thinking firm should ask—and the Rosenberg Survey provides the answers. As a respected…
Is Cold Calling Dead? – Modern Prospecting Strategies for Accountants That Actually Work
For years, CPAs and accounting firms relied on word-of-mouth, referrals, and the occasional cold outreach to grow their client base. But in today’s noisy, digital-first world, traditional cold calling feels……
The Cost of In-House vs. Outsourced Marketing: What’s Right for Your Firm?
For accounting firms looking to scale, evolve, or simply stay relevant in an increasingly competitive market, investing in marketing isn’t optional — it’s essential. But when it comes to how…