What You Need to Know About Your Firm’s ‘Net Promoter Score’
Your firm’s net promoter score (NPS) is an important tool to help you figure out if your clients would recommend your service to others. How can you measure this?
In an article from Entrepreneur, author Andrew Medal writes, “By answering this question with a “yes” or “no” or providing a number, 1 to 10, on a sliding scale, customers indicate whether they would promote your business to other people. In a nutshell, that is how you know whether your company is on track to grow or shrink. Responses to that question create that net promoter scale, or NPS”.
In the article, Medal discusses:
- What you need to know about NPS
- How to put NPS into context
Medal continues, “By triangulating this metric within other related data points, a product manager will be able to see his or her company’s customer experience for what it is: integral to the growth of the company. From that point, it won’t take long to see fluctuations in NPS cascading into other categories, for better or for worse”. Can your firm benefit from gathering an NPS score?
If you would like to know more about how The Growth Partnership’s NPS Survey can help, contact us today!
To read more, see the full article from Andrew Medal in Entrepreneur.