Tips for Improving Customer Experience

In this article, we learn about the Peak-End Rule. The Peak-End Rule helps drive the customers to an overall satisfactory experience. For example, IKEA has a cafe at the checkout section of their stores. Having a cafe there eliminates the customers’ feelings of guilt that they might’ve gotten from overspending. Instead of thinking about their receipt, the customer forgets about it and enjoys their cafe treat. The Peal-End rule states that people “judge an experience and make memories based on the emotional peak (positive or negative) and its end.” Using this method can help your business provide the most satisfactory experience! To learn more about the Peak-End Rule and how it can help you, click the link above!

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