What’s Changing in CPA Firms

Sep 24, 2025

^{For several years, turnover was one of the biggest pain points in the profession. Firms struggled to hire, salaries escalated and staff departures strained capacity. The 2025 Rosenberg Survey suggests we may be entering a turning point.}

^{Professional staff turnover dropped to 11.1}^%^{, the lowest level in years. Many firms credit this improvement to competitive compensation, clearer career paths and creative retention strategies. While the talent shortage isn’t over, firms are finding ways to stabilize.}

^{At the same time, more firms are embracing outsourcing and offshoring. Once uncommon among smaller practices, these strategies are becoming essential tools for managing workload spikes and improving margins.}

^{Taken together, these shifts suggest firms are getting smarter about talent. Instead of competing on salaries alone, they’re rethinking structures, career paths and capacity models. The result: a profession that looks more sustainable heading into 2026.}

^{The 2025 Rosenberg Survey includes detailed benchmarks on turnover, compensation and staffing. Order your copy today at rosenbergsurvey.com}