Your Firm vs. The Profession: What The Rosenberg Survey Reveals
By Kennedy Backer How does your accounting firm stack up against the competition? It’s a question every forward-thinking firm should ask—and the Rosenberg Survey provides the answers. As a respected…
Is Cold Calling Dead? – Modern Prospecting Strategies for Accountants That Actually Work
For years, CPAs and accounting firms relied on word-of-mouth, referrals, and the occasional cold outreach to grow their client base. But in today’s noisy, digital-first world, traditional cold calling feels……
PR vs. Marketing: Understanding the Differences & How They Work Together
In the world of business development, public relations (PR) and marketing are often used interchangeably—but they’re not the same. While both are essential for driving visibility and growth, they serve…
The ROI of Training: How Investing in Your Team Improves Client Satisfaction
By Amanda Garner In service-based industries, client satisfaction isn’t just influenced by technical expertise—it’s shaped by how well your team communicates, manages expectations, and builds relationships. The return on investment…