How Social Media Can Help Accounting Firms With Recruiting
Marketing is often used to sell a product or service, but for the talent-plagued accounting industry, marketing should also be used as a tool to reach talent. Social media is…
The New Consumer Climate: Responding Effectively to Customer Rage
If you’ve been anywhere in the world recently, you’ve probably already felt it. Our patience as a society is growing collectively thin. Now a recent survey done by Customer Care…
The Big 4, Social Media Edition: Instagram
Instagram, or the ‘gram, as Gen Z calls it, is the last of the Big 4, Social Media Edition. As a photo-centric platform, not all accountants and accounting firms are…
Transform Your Firm: Outsourced Marketing for Accountants
In the competitive accounting landscape, firms must constantly seek innovative ways to streamline their operations, minimize expenses and promote growth. Outsourced marketing offers a smart solution for firms looking to…