Beyond the Logo: How to Build a Brand That Clients Trust
By Casey McWilliams For accounting firm marketers looking to strengthen their firm’s brand from the inside out. When we hear the word “brand,” many people think of logos, colors, and…
TGP Blog
10 Website Best Practices Every Accounting Firm Should Follow
When it comes to building trust with prospective clients, your website is doing the heavy lifting. Whether your firm focuses on tax, advisory, or assurance services, your site should not…
How to Use Marketing Analytics to Drive Growth for Your Firm
In today’s competitive marketplace, making decisions based solely on intuition is no longer enough. Whether your firm is focused on attracting new clients, improving retention, or expanding into new service…
The Cost of In-House vs. Outsourced Marketing: What’s Right for Your Firm?
For accounting firms looking to scale, evolve, or simply stay relevant in an increasingly competitive market, investing in marketing isn’t optional — it’s essential. But when it comes to how…
The ROI of Training: How Investing in Your Team Improves Client Satisfaction
By Amanda Garner In service-based industries, client satisfaction isn’t just influenced by technical expertise—it’s shaped by how well your team communicates, manages expectations, and builds relationships. The return on investment…
Your Firm vs. The Profession: What The Rosenberg Survey Reveals
By Kennedy Backer How does your accounting firm stack up against the competition? It’s a question every forward-thinking firm should ask—and the Rosenberg Survey provides the answers. As a respected…
Is Cold Calling Dead? – Modern Prospecting Strategies for Accountants That Actually Work
For years, CPAs and accounting firms relied on word-of-mouth, referrals, and the occasional cold outreach to grow their client base. But in today’s noisy, digital-first world, traditional cold calling feels……
PR vs. Marketing: Understanding the Differences & How They Work Together
In the world of business development, public relations (PR) and marketing are often used interchangeably—but they’re not the same. While both are essential for driving visibility and growth, they serve…
SEO for Accounting Firms: How to Get Found by the Right Clients
In today’s digital world, most people don’t find their CPA by walking down Main Street—they find them through a search engine. And while referrals will always matter, showing up in…
Career Fair Swag That Stands Out: What Works & What Doesn’t
By Casey McWilliams Tips for Accounting Firms Looking to Make a Lasting Impression on Campus Let’s face it: the average college student has been to more than a few career…