The Importance of a Marketing Audit
By Amanda Garner Marketing strategies are not meant to be “set and forget.” In a dynamic business environment, strategies that worked last year—or even six months ago—may no longer deliver…
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Latest Insights: What Can Your Firm Learn from Industry Trends
By Chelsea Summers What the IPA Insights Report Tells Us About the Future of Accounting Change has always been constant in the accounting profession—but in the past few years, it’s been…
Net Promoter Score (NPS): Why It Matters for Your Accounting Firm’s Growth
By Sebastian Sronce In today’s competitive accounting landscape, client satisfaction isn’t just a “nice-to-have” — it’s fuel for a growth engine. One of the most effective tools for measuring and…
The Power of Cohesive Branding: Why Every Accounting Firm Needs a Brand Guide
By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services like accounting. A strong, cohesive brand builds credibility, fosters recognition, and helps…
Is Your Website Helping or Hurting Your Business? How to Tell When It’s Time for an Audit
By Josh Gingerich In our highly tech-centric era, your website is often the first impression people get of your firm — and that impression forms almost instantly upon a first…
How to Keep Your Best Employees After Busy Season
By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and maybe a few meltdowns too). If you’re in public accounting or any…
The Power of Communication: Why CPAs Need More Than Just Technical Expertise
In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are all part of a CPA’s daily work. However, one crucial aspect that…
The Importance of Accounting Firm Benchmarking
Comparing your accounting firm with others not only helps you see how you stack up against the competition but also gives you insight into what you’re doing well and where…
Getting a Cost Segregation Study Before Time Runs Out
This article discusses a unique tool that many CPAs do not utilize or even know about. The cost segregation study is a way to recognize the fact that a building…
Re-evaluating Employee Benefits to Support Working Parents
This article walks through some of the best practices in terms of human resources that companies should be following during this difficult time. Specifically, reevaluating work policies and benefits packages…