In today’s digital-first world, your website is often the first impression prospective clients have of your firm. For CPAs, it’s more than just an online brochure—it’s a credibility builder, a…
In today’s competitive marketplace, making decisions based solely on intuition is no longer enough. Whether your firm is focused on attracting new clients, improving retention, or expanding into new service…
On July 4, President Trump signed into law the sweeping One Big Beautiful Bill Act (OBBBA). This bill is a landmark tax and spending package that makes key provisions from…
By Amanda Garner Marketing strategies are not meant to be “set and forget.” In a dynamic business environment, strategies that worked last year—or even six months ago—may no longer deliver…
By Chelsea Summers What the IPA Insights Report Tells Us About the Future of Accounting Change has always been constant in the accounting profession—but in the past few years, it’s been…
By Casey McWilliams Branding is often associated with consumer-facing industries, but it’s just as crucial for professional services like accounting. A strong, cohesive brand builds credibility, fosters recognition, and helps…
By Josh Gingerich In our highly tech-centric era, your website is often the first impression people get of your firm — and that impression forms almost instantly upon a first…
By Leslie Amerson Ah, busy season. The long hours, tight deadlines, extra caffeine, and moments of triumph (and maybe a few meltdowns too). If you’re in public accounting or any…
In the accounting profession, technical expertise is undeniably important. Tax laws, financial statements, audits, and complex regulations are all part of a CPA’s daily work. However, one crucial aspect that…
Comparing your accounting firm with others not only helps you see how you stack up against the competition but also gives you insight into what you’re doing well and where…
On November 12, 2020, the Departments of Health and Human Services, Labor and the Treasury finalized the Transparency in Coverage Rule. This requires health insurers and group health plans to post publicly available, machine-readable files that include in-network negotiated payment rates and historical out-of-network charges for covered items and services. Click on the health insurance carrier link below to access machine-readable files for plans offered by Engineered Tax Services. Data in these machine-readable files will be updated monthly by the carrier.
